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Archive for the ‘Branding’ Category

How Branded Apparel Helps Build Your Brand

branded apparel
In today’s climate of entrepreneurialism, chances are good that your business has plenty of competition. That means it’s more important than ever for your brand to stand out from the crowd. If you’ve been thinking about adding branded apparel to your company’s promotional strategies, you’re on the right track. A recent study by the Advertising…

4 Ways to Create a Memorable Brand Experience

memorable brand experience
Not all businesses have the innate ability to attract endless streams of customers based on the concept alone. For most business-to-business organizations, creating a memorable brand experience is a fairly foolproof way to attract and maintain a customer base. The key to a great brand experience? Personal connection. For a brand to rise to the…

Congratulations to Associations North

Associations North
Earlier this month, we had the privilege of helping Associations North celebrate their 60th anniversary, as well as a logo and name change. They celebrated with a massive party, hosted at Aria Minneapolis. Take a look at the finished product, which includes a beautiful timeline of their history. Associations North is the 'association for associations'…

Using Color Psychology to Help You Sell More

color psychology
Retailers who discount color psychology and its influence on sales could be singing the blues. When prospects first walk into your store, they make a subconscious judgment about your retail environment and its products within 90 seconds. How much of that first impression is based on color alone? As much as 90%, according to researchers.…